Let us guide you through
the new world of health insurance


Welcome to New York Health Start.  


Health care reform is finally here for small businesses and individuals across the nation. The Affordable Care Act (ACA) helps make health insurance accessible and affordable for all. Despite the debate surrounding the ACA and its implementation, we at New York Health Start strongly believe that this is the beginning of a bright and positive future for the health of our state and our nation.

New York Health Start is an insurance brokerage which brings decades of experience in helping businesses, individuals and families understand the changes in the health insurance market. We work closely with our clients to make sure they have every opportunity to access affordable health care.

We’ve become intimately familiar with the challenges, concerns and questions businesses and people have about using an online marketplace to shop for and purchase health plans. We understand that the changes and options in health insurance can be confusing and words such as “mandates,” “deadlines” and “penalties” can be intimidating.

Don’t worry. We are here to support you. We will help you compare health plans and options on and off of New York’s “Exchange,” so you can decide which one is right for you.

Whether you’re a small business or an individual, please use us as a resource to guide you throughout the process. Our goal is to connect you with affordable health insurance.


Connecting You to the Benefits

Despite the confusion and trepidation surrounding the ACA and online health insurance marketplace, the ACA comes with a number of positive changes that are good for the health of our state.


Good News for Businesses

  • Employers with fewer than 50 employees will now have more affordable options than before.
  • Many small employers may qualify for the Small Business Health Care Tax Credit.
  • Those small employers who do not feel they can afford or are not ready to offer health insurance will have a place to send their employees for affordable individual coverage.( Please remember: enrollment in the individual market can only happen during qualified enrollment periods)


Good New for Individuals

  • For the first time in our lives, many individual New Yorkers will be able to afford quality health insurance.
  • Individuals with pre-existing conditions can no longer be locked out of health insurance.
  • Many hard-working New Yorkers will qualify for subsidies and premium assistance to lower their health insurance costs even more. 


Advocates As Well As Experts

As a health insurance brokerage, we believe in health insurance reform. We also see the importance of collaborating to make health care reform work for the businesses and people it’s meant to benefit. To that end, we support many different organizations that help all people find affordable insurance and that advocate for health care reform


Start Your Search with Us

As you begin looking into your health insurance options, start your search with us. At New York Health Start, we are ready now to help you navigate this new and exciting system. Start by looking through our website, where we’ve gathered current, accurate information, tools and calculators to help you better understand the changes in health insurance and how to obtain it affordably.

If you’re ready to enroll in affordable health insurance now, call us toll free at (844)258-1919 or contact us by e-mail and we’ll get back to you right away.



About Richard Schoetz

President/CEO/Founder of NY Health Start


Born and raised in Westchester County, NY, Richard Schoetz earned his BA from Franklin and Marshall College in Lancaster, PA with double major in history and religious studies. After some post-graduate work at Yale Divinity School, Richard entered the world of insurance.

With almost 20 years of experience in the health insurance industry, Richard has been the President of Schoetz Cohn Insurance Brokerage in Brewster, NY. Richard has testified before committees on health care reform,and has advocated for affordable health care. In his role as advocate, Richard has also met with state assembly and senate members.  He has created a panel discussion on health care reform. 

The author of numerous articles on health insurance, Richard has a passion for helping people access affordable care for healthier lives and families. Richard currently lives in Sandy Hook, CT with his family and is proud to operate a health insurance business in NY for almost 20 years.


About Jennifer Medici

 VP Sales and Marketing

I have been in the insurance industry since 1999 and am licensed in Accident, Health and Individual Insurance. My goal is to build long lasting relationships with our clients and to provide the best customer service possible. My core values include honesty and integrity when dealing with all of our clients.  I take pride in representing the needs of each business and individual. I have hands on experience in developing and executing marketing plans to drive new and renewal business.

We’re here to walk you through the process of getting health insurance.

Call or meet with us today and we’ll help you find a plan that works for you and your employees. We don’t shy away from helping individuals either. We want you to be happy with our service.  It’s not only about the mandate and avoiding penalties.  It’s about staying healthy, living well, and not being afraid to go to the doctor if you get sick!

We’d like you to start your search for affordable insurance with us.  We’d like to help you find affordable health insurance for your business or family.  With almost 20 years of experience in this field we feel we are uniquely qualified to help you.

With almost 20 years of experience as health insurance brokers we can help your company obtain health insurance coverage and guide you through the important changes in the health insurance market.

We’re here to show you what your options are on and off of nystateofhealth, the health insurance market place.

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